Social Media & Brand Marketing Specialist

Yashar. Hired for outcomes, not job descriptions.

Paid + organic social, brand systems, and channel growth. Based in Messina, Italy — open to remote. 5 years across B2B SaaS (Jumbula, US) and consumer app marketplaces (Cafe Bazaar, 40M+ users).

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8M+
Monthly impressions
54%
Follower growth
3.1x
ROAS on paid social (beat 2.2x target)
$42
Blended CAC (vs. $60 target)

Profile

Social Media & Brand Marketing Specialist with 5 years of experience building channel strategies, paid + organic campaigns, and brand-led growth across B2B SaaS and consumer platforms. Grew followers 46% and referral traffic 33% YoY at Jumbula; shipped 80+ social campaigns at Cafe Bazaar reaching 8M impressions/month. Skilled across Meta, LinkedIn, TikTok, Google, and community-led growth.

Capabilities

Social Platforms
Meta (FB/IG)LinkedInTikTokXYouTubePinterest
Paid & Ads
Meta Ads ManagerLinkedIn Campaign ManagerGoogle AdsTikTok Ads
Scheduling & Management
BufferSprout SocialHootsuiteLaterNotion
Analytics
GA4Meta Business SuiteBrandwatchSproutMicrosoft Clarity
Creative & AI
FigmaCanvaCapCutMidjourneyChatGPTClaude

Experience

Social Media & Brand Marketing Specialist 2023 – 2025
Cafe Bazaar — Iran's largest Android app marketplace (40M+ users)
  • Shipped 80+ organic and paid campaigns across Meta, LinkedIn, and TikTok, reaching 8M+ impressions/month and 1.4M unique users.
  • Grew branded follower base 54% across 3 channels by launching a 12-episode short-form video series (avg. 380K views).
  • Managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating the 2.2x target.
  • Built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours.
  • Ran 18 creative A/B tests on hook, thumbnail, and CTA, lifting average CTR from 1.1% to 2.6%.
  • Leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefing by 45%.
Social & Community Marketing Specialist 2020 – 2023
Jumbula — B2B SaaS for schools (US)
  • Grew social followers 46% and referral traffic 33% YoY across LinkedIn, Facebook, and Twitter.
  • Launched a 6-week LinkedIn thought-leadership program with founders — delivered 4.2M impressions and 180 MQLs.
  • Built and managed a 2,400-member Facebook community for school admins, driving a 28% retention uplift among participants.
  • Produced 300+ social posts and 20 short-form videos, lifting average engagement rate from 2.4% to 5.1%.
  • Ran paid social experiments on Meta/LinkedIn with $180K annual budget, achieving a $42 blended CAC vs. a $60 target.

Selected Work

Short-Form Video Channel Launch

TikTok, Reels, CapCut

Launched a 12-episode series from scratch, scaled to 380K avg. views and 54% follower growth in one quarter.

Brand Guidelines v2

Figma, Notion

Shipped a 40-page brand + voice system adopted by 4 teams, cutting approval cycles by 60%.

Credentials

Meta Blueprint — Certified Media Buying Professional, 2024
LinkedIn Marketing Insider — LinkedIn Learning, 2024
HubSpot Social Media Marketing Certified — HubSpot Academy, 2024

Education & Languages

DegreeBSc Computer Science (Data Analysis) · University of Messina, Italy · Expected 2027 (In Progress)
LanguagesEnglish — Professional working proficiency (C1) · Turkish — Native · Azerbaijani — Native

Contact

LocationMessina, Italy
AvailabilityOpen to remote and international opportunities
Emailyashaarheidari@gmail.com
LinkedInlinkedin.com/in/yheidari