SEO & Content Marketing Specialist

Yashar. Hired for outcomes, not job descriptions.

Topical authority, technical SEO, and AI-assisted editorial at scale. Based in Messina, Italy — open to remote. 5 years across B2B SaaS (Jumbula, US) and consumer app marketplaces (Cafe Bazaar, 40M+ users).

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3.2x
Organic sessions growth (Jumbula)
1.1M
Incremental organic sessions in 12 months
89%
Core Web Vitals pass rate (from 54%)
46%
Non-branded clicks lift (Cafe Bazaar)

Profile

SEO & Content Marketing Specialist with 5 years of experience scaling organic traffic and content-driven conversion across B2B SaaS and consumer platforms. Grew organic sessions 3.2x at Jumbula through keyword clustering, on-page optimization, and a 140-article content pipeline. Skilled in Ahrefs, SEMrush, Google Search Console, technical SEO audits, and AI-assisted content workflows.

Capabilities

SEO Tools
AhrefsSEMrushGoogle Search ConsoleScreaming FrogSurfer SEOClearscope
Content & CMS
WordPressWebflowGhostContentfulNotion
Analytics
GA4Looker StudioHotjarMicrosoft Clarity
Technical SEO
schema.org markupCore Web Vitalssitemapsrobots.txtredirect audits
AI & Productivity
ChatGPTClaudeJasperSurferAIZapier

Experience

SEO & Content Strategist 2023 – 2025
Cafe Bazaar — Iran's largest Android app marketplace (40M+ users)
  • Led SEO strategy for 250+ app landing pages, lifting non-branded organic clicks by 46% and average position from 18 to 7 in 9 months.
  • Built a 30-cluster topical map covering 1,200 keywords, driving 1.1M incremental organic sessions over 12 months.
  • Ran 14 technical SEO audits in Screaming Frog, fixing 3,400 crawl issues and lifting Core Web Vitals pass rate from 54% to 89%.
  • Wrote and optimized 85 blog posts (1,500–2,500 words) with Surfer/Clearscope, achieving a 38% average conversion uplift on landing CTAs.
  • Partnered with product to launch 6 schema.org implementations (FAQ, Review, App), growing SERP feature appearances by 72%.
  • Leveraged Claude and ChatGPT to scale editorial research and outline generation, doubling monthly throughput from 8 to 16 articles with no drop in average SERP position.
Content Marketing Specialist 2020 – 2023
Jumbula — B2B SaaS for schools (US)
  • Grew organic traffic 3.2x (from 14K to 45K monthly sessions) through a 140-article SEO pipeline targeting 420 tracked keywords.
  • Built a backlink program that earned 90 referring domains at DR 40+, lifting domain rating from 21 to 38.
  • Launched 12 pillar pages that generated 28% of total inbound demo requests within 6 months.
  • Wrote 60+ conversion-focused landing variants tied to paid search, improving quality score from 5.8 to 8.4.
  • Set up GA4 + Search Console reporting that cut weekly SEO reporting time from 4 hours to 30 minutes.

Selected Work

Topical Authority Map — SaaS Niche

Ahrefs, GSC, Surfer SEO

Mapped 1,200 keywords into 30 clusters and modeled expected traffic uplift per cluster — delivered 1.1M incremental sessions.

AI-Assisted Editorial Workflow

Claude, SurferAI, WordPress

Shipped a 5-step outline -> draft -> optimize pipeline that 2x'd monthly throughput while holding average position in top 10.

Credentials

SEMrush SEO Toolkit Certification — SEMrush Academy, 2024
HubSpot Content Marketing Certified — HubSpot Academy, 2024
Google Analytics 4 Certification — Google Skillshop, 2024

Education & Languages

DegreeBSc, Data Analysis (in progress) - Universita degli Studi di Messina, Italy
LanguagesEnglish — Professional working proficiency (C1) · Turkish — Native · Azerbaijani — Native

Contact

LocationMessina, Italy
AvailabilityOpen to remote and international opportunities
Emailyashaarheidari@gmail.com
LinkedInlinkedin.com/in/yheidari