Marketing analytics and measurement
Funnel analysis, cohorts, KPI design
Comfortable across acquisition, activation, retention, multi-channel performance analysis, KPI standardization, and experiment design.
Funnel analytics, lifecycle automation, and self-serve reporting for B2B SaaS growth.
Based in Messina, Italy - Italian residence permit holder, EU work-authorized, available immediately, and open to remote roles globally. Core tools: GA4, Google Tag Manager, Looker Studio, SQL, Google Sheets, n8n, Zapier, and Cloudflare Workers.
~40%
Reduction in ad-hoc reporting requests
~12%
Lift in registration completion
~25%
Paid budget reallocated after attribution analysis
~6 hrs
Manual reporting saved per week
Summary
At Jumbula, a B2B SaaS serving camps, schools, and youth programs, I built GA4 tracking, self-serve dashboards, and attribution workflows that reduced ad-hoc reporting by about 40%, helped reallocate about 25% of paid budget, and contributed to a roughly 12% lift in registration completion. My work sits across measurement, lifecycle automation, and growth systems for remote B2B SaaS teams.
Quick Qualifications
TitleMarketing Operations & Analytics
IndustryB2B SaaS | Marketing analytics | Lifecycle automation
EducationBSc, Data Analysis (in progress) - Università degli Studi di Messina
Work AuthItalian residence permit holder | EU work-authorized | Available immediately
Target RolesMarketing Operations | Marketing Analytics | Lifecycle Analytics | Growth Analytics
Key Result~12% lift in registration completion via GA4 funnel analysis
Tech Stack
Analytics & Data
GA4Universal Analytics (legacy)Looker StudioGoogle Sheets (advanced)SQLBigQuery conceptsdbt concepts
Tracking
Google Tag ManagerEvent schemasUTM standardsConversion tracking
Automation & Orchestration
n8nCloudflare WorkersZapierMakeWebhooksJavaScript (basic)
Marketing & Growth
Lifecycle emailSegmentationMeta Ads reportingGoogle Ads reportingA/B testingLaunch analytics
Other
GitHubHugoHTML/CSS basicsAsync collaborationDocumentation-first
Core Strengths
Go-to-market and PLG support
B2B SaaS, lifecycle, adoption
Use product usage, channel performance, and lifecycle data to support launches, retention work, upsell opportunities, and budget decisions.
Ways of working
Remote-first, async, high autonomy
Four years fully remote across US and Italy time zones. I build SOPs, dashboards, and workflows that let Sales, Customer Success, and Marketing teams answer routine questions without waiting on me.
Experience
Marketing Analyst (Data, Growth & Lifecycle)
Jan 2022 - Feb 2026
Jumbula - Online registration and payment platform for schools (B2B SaaS, US) | Remote
- Owned marketing performance analytics across paid, organic, email, and lifecycle campaigns for a B2B SaaS serving camps, schools, and youth programs.
- Designed and evolved the KPI framework for acquisition and funnel health, aligning Marketing, Sales, and Product on 12 shared metrics across the funnel.
- Built and maintained GA4-based tracking for registrations, payments, and feature usage, including custom dimensions and conversions mapped into reporting dashboards used by about 15 stakeholders.
- Created self-serve dashboards across GA4, Looker Studio, and Sheets covering campaign ROI, CAC trends, churn drivers, and cohort behaviour, reducing ad-hoc reporting requests by about 40%.
- Ran A/B tests on landing pages, pricing messages, and email flows that helped reallocate about 25% of paid budget from underperforming channels to stronger CAC channels.
- Implemented automation with n8n, Zapier, and Cloudflare Workers to sync leads and events between website forms, CRM, email tools, and reporting sheets, cutting manual reporting work by about 6 hours per week and improving data freshness from weekly to daily.
- Provided data-backed input to roadmap prioritisation, using account usage and revenue data to argue for features with the highest impact on retention and upsell.
Junior Marketing Contributor (Part-time)
Sep 2019 - Dec 2021
Jumbula | Remote
- Started as a part-time contributor while in school, supporting campaign reporting, event tagging, and lightweight automation work.
- Took on progressively larger responsibilities across analytics setup and lifecycle email tooling, transitioning into the full Marketing Analyst role in 2022.
- Built early familiarity with GA4, GTM, SQL fundamentals, and Sheets-based reporting that became the foundation for later analytics and automation work.
Founder - Marketing & Automation Systems (Side Project)
2024 - Present
BackPR.com / zee.backpr.com | Remote
- Designed and built a multi-site, multi-language content and lead-generation system across 3 domains (EN, IT, ES) using n8n, Cloudflare Workers, and Hugo.
- Automated RSS ingestion, AI summarisation and content generation, image sourcing, and structured-data plus sitemap updates.
- Implemented end-to-end analytics with GA4 events, UTM taxonomies, and consolidated dashboards for traffic, leads, and content performance across all domains.
- Created data pipelines that push cleaned data from n8n into Sheets to monitor content throughput, publishing velocity, and SEO experiments.
- When a workflow or measurement pattern works well, I document it and bring the approach back into SaaS analytics work.
Independent Android Developer (Early Career)
2013 - 2016
Cafe Bazaar - Iranian app store | Iran | 50M+ users on the platform
- Developed and published 75+ Android apps across productivity, education, and entertainment, reaching 500,000+ total installs through ASO and basic performance marketing.
- Used install and retention data to iterate on features, pricing, and store assets - an early foundation in growth-loop thinking and product analytics.
- Recognised by Iran's National Elites Foundation for outstanding performance in independent app development.
Selected Analytics Projects
GA4 + GTM event schema for registration funnel
GA4, GTM, funnel instrumentation
Designed a full event map for the registration journey, created UTM conventions and channel groupings, and surfaced drop-off points that helped drive about a 12% lift in registration completion.
Unified reporting layer (GA4 + CRM + Sheets)
Looker Studio, SQL, Sheets, CRM exports
Consolidated fragmented reporting into a shared layer with standardized definitions for lead, qualified account, and enrollment, improving budget decisions and leadership visibility on funnel performance.
AI-orchestrated content and analytics with n8n
n8n, AI workflows, campaign metadata
Built workflows that orchestrate AI content creation, tag outputs with campaign metadata, and push usage metrics into analytics sheets to compare AI-generated versus human-edited performance over time.
Credentials
Run Local AI Workflows with n8n and Ollama - LinkedIn Learning, 2026
Marketing Analytics Foundations - LinkedIn Learning, 2026
Education
DegreeBSc, Data Analysis (in progress) - Università degli Studi di Messina, Italy
Focus: statistics, data analysis, SQL, econometrics, applied business analytics.
Self-study: GA4 and event-based analytics, SQL for data analysis, marketing analytics and experimentation.
Focus: statistics, data analysis, SQL, econometrics, applied business analytics.
Self-study: GA4 and event-based analytics, SQL for data analysis, marketing analytics and experimentation.
Work AuthorizationItalian residence permit holder | EU work-authorized | Available immediately
Languages
Language ProfileEnglish (fluent) - Turkish (native) - Azerbaijani (native) - Italian (B1, working level - studying toward B2)
Contact
LocationMessina, Italy
AvailabilityItalian residence permit holder | EU work-authorized | Open to remote roles globally | Available immediately
Phone+39 351 492 0315
LinkedInlinkedin.com/in/yheidari